April 26, 2016

Marketing in the Experience Economy with Daniel Newman

Marketing in the Experience Economy with Daniel Newman

Episode 21 of Livestream Stars with Ross Brand of Livestream Universe.

Subscribe to the podcast: https://rossbrandrecordings.com.

Daniel Newman is an entrepreneur, digital transformation strategist, CEO, author, keynote speaker and livestreamer. Along with Shelly Kramer, he is Co-CEO of V3B, a business-focused, process-oriented and data-driven marketing agency.

As Founder/President of BroadSuite Media Group (BMG), a strategic partner of V3B, Daniel creates and develops rich media content, working with brands to create media hubs for their businesses. He contributes regularly to ForbesEntrepreneur and numerous other national and industry publications.

Daniel has also authored 4 Amazon best-sellers, including The Millennial CEOEvolve: Marketing (as we know it) is Doomed, The New Rules of Customer Engagement: 6 Trends Reinventing the Way We Sell and The Ultimate Field Guide to Digital Program Management. His newest book is Building Dragons: Digital Transformation in the Experience Economy

He co-hosts #CloudTalk with Brian Fanzo on Thursdays at 12pm ET on Firetalk, livestreamed from Super Bowl 50 as part of SAP’s #DisruptSB50 and will be a featured livestreamer at SAP Sapphire.

Daniel is an adjunct professor of International Business and Strategic Management at North Central College School of Business and Economics, where he earned an Executive MBA.

In December 2012, Huffington Post selected his Twitter account as one of the “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow.”

Show Topics

  • What is the “experience economy?”
  • How livestreaming fits into a B2B strategy
  • Metrics for determining the success of livestreaming initiatives
  • Daniel’s path from college to Millennial CEO
  • Which livestream platform has the most upside for SMBs?
  • The value of not having links in your Facebook posts