On #LivestreamStars with Ross Brand, Jon Burk of Roker Media discussed the challenges facing livestreaming content creators trying to monetize their live video shows through advertising and sponsorships. He said that Roker Media is now approaching livestreaming as a utility to promote and support other media programming rather than the content for destination viewing on social media. We also covered the future of livestreaming events such as the New Fronts and Summit Live, a potential second season for Mario Armstrong's Never Settle Show and what it's like working with legendary broadcasting personality Al Roker.
ABOUT JON BURK
Jon Burk is the Director of Content Marketing & Digital Strategy for Al Roker Entertainment & Roker Media, a New York-based production company specializing in unscripted factual reality, full-length television programs, branded entertainment, live streaming, and digital content.
Since 2012, Jon has been responsible for adding the digital and social broadcasting elements to the slate of traditional media TV programs and branded content produced by Al Roker Entertainment.
In 2016, Jon played a key role in the founding of Roker Media to dive deeper into data-driven digital content creation and consumption, expanding Roker's live streaming & social broadcasting capabilities, and embarking on a mission to create quality short and mid form premium video content for brands and storytellers.
Jon is a featured speaker on marketing and content creation at such major industry events as VidCon, Playlist Live, Summit Live and Streaming Media West 2017. He also has extensive experience in the music industry managing the retail marketing director for leading music labels including Capital Records, EMI and BMG.
JON BURK ONLINE:
Website: http://RokerMedia.com/
Facebook: https://www.facebook.com/jonmburk
Twitter: https://twitter.com/MrJonBurk
Instagram: https://www.instagram.com/jonmburk/
LinkedIn: https://www.linkedin.com/in/jonburk/
ROKER MEDIA ONLINE:
Website: https://www.rokermedia.com/
Al Roker Entertainment: http://www.alroker.com/
Facebook: https://www.facebook.com/RKRmedia/
Twitter: https://twitter.com/RKRmedia
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#LivestreamStars is hosted by Ross Brand and presented by http://LivestreamUniverse.com It airs Mondays at 7pm ET on Facebook Live at http://RossBrand.LIVE. The show features talented broadcasters delivering high quality content across livestream platforms.
