Carlos Gil's first interview as a published author following the international release of his book, The End of Marketing, published by Kogan Page.
On Livestream Deals, hosted by Ross Brand of Livestream Universe, Carlos Gil talked about what brands need to do in the era of social media. He discussed pivoting from viewing social media websites as content marketing platforms to treating them as search engines where brands can follow what's being said about them in online conversations and engage directly with customers in existing social media communities.
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Additional topics covered:
- The value of Influencers for putting a human face on a brand and for their storytelling ability
- Why Carlos recommends employee advocacy programs
- How AI will impact marketing
- What tool Carlos uses to track activity on Twitter
About CARLOS GIL:
Carlos Gil is a first generation Latino marketing executive and award-winning Snapchat storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn and BMC Software. Carlos’ work has been featured by CNNMoney, Harvard Business Review, Inc. Magazine, Mashable, and Social Media Examiner in addition to dozens of trade publications.
As a dynamic and charismatic speaker, Carlos’ speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World.
Previously, Carlos served as the Senior Social Marketing Manager for LinkedIn’s Sales Solutions business unit where he helped grow and evangelize the use of LinkedIn as a social selling and marketing tool.
▶️ Carlos Gil's website: http://carlosgil.biz/
▶️ Gil Media website: http://www.gilmedia.co/
▶️ Carlos Gil on Twitter: https://Twitter.com/CarlosGil83
▶️ Carlos Gil on Instagram: https://Instagram.com/CarlosGil83
▶️ Carlos Gil on YouTube: https://YouTube.com/CarlosGilTV
▶️ Carlos Gil on LinkedIn: https://www.linkedin.com/in/carlosgilonline/
From the publisher on "The End of Marketing:"
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
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